Why and when to use AI-based marketing modelling
By Richard Boire The concept of artificial intelligence (AI) is the sort of thing that sets imaginations ablaze. To the general public, AI evokes images of everything from automated contact centres to advanced robots intent on global domination. It sounds futuristic, but to experienced analytics practitioners in marketing—and direct marketing …
Air Miles expands partnership with Samsung Pay for points
Mobile wallet usage in Canada continues to rise, spurring points deal with Air Miles The AIR MILES Reward Program and Samsung Canada announced today two new offers that give AIR MILES Collectors the ability to get more Miles while completing everyday purchases. For a limited time, Collectors will get Miles …
Opinion: Three Ways Analytics Tools Drive CX Transformation
by Yashwinee GK, Chief Information Officer, HGS Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information …
Joint bid under new corporation targets Aeroplan loyalty business for $250 million in cash
TORONTO–Air Canada, The Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, and Visa Canada Corporation, on behalf of a corporation to be formed, have made a proposal to Aimia Inc. to acquire its Aeroplan loyalty business (including approximately $2 billion of Aeroplan points liability at March 31, 2018) for $250 million …
Rewards leveraged to encourage healthier living
TORONTO–Today Carrot Rewards announced that Canadians can now earn RBC Rewards points when they invest in their wellness by learning how to live healthier, and by achieving daily step goals with the Carrot Rewards app. “Joining hands with one of our country’s largest banks provides us with a terrific opportunity …
Westjet, RBC form new loyalty program called Ampli
TORONTO–RBC and WestJet announced today they are creating Ampli, a next generation loyalty platform that will deliver unparalleled value to consumers through amplified earning power on a simple and convenient digital solution. Open to all Canadians, Ampli will provide members with merchant offers, flexible rewards and exclusive bonuses. In addition, …
Ensuring the connections with your customers
By Ken Zrobok When many Canadians think of disasters they look at the horrific events that occur in other countries. But Canada is also vulnerable to damage and destruction caused by nature and by people. According to the Canadian Disaster Database, the following disasters occurred in a span …
In loyalty programs, Canadians happiest with small rewards over big dreams
TORONTO–When it comes to loyalty programs, Canadians seem happiest with providers of small rewards such as free movies and groceries rather than those who promise dream vacations, according to an independent national study released today. According to the Argyle Public Relationships Index™, the annual study by Leger Research and Argyle …
Loblaw Companies, Imperial team up on points
BRAMPTON–Loblaw Companies Limited and Imperial are teaming up to allow PC Optimum members to earn points at more than 1,800 Esso stations on eligible fuel purchases, convenience store products and car wash services. The PC Optimum program is already available at Mobil stations. “We introduced the PC Optimum program to …
Loblaw works with Eagle Eye to power the PC Optimum program
New PC Optimum loyalty program uses the Eagle Eye AIR platform to deliver personalized, valuable and convenient rewards to millions of Canadians Feb. 27, 2018–Eagle Eye, a leading SaaS technology company that allows businesses to create a real-time connection with their customers, has announced that its Eagle Eye AIR digital …