Customer Loyalty Data Efforts
ENGAGEMENT & ANALYTICS | Customer Loyalty Data Efforts Despite changes in technology, market forces and consumer behaviour, there is always one place to center data efforts where there is reasonable expectation of success — and that is on customer loyalty By Amy Bostock In August of 2012, the New York Times …
Mobile is the key to reaching loyalty marketing’s pinnacle – customer advocacy
ENGAGEMENT & ANALYTICS | Mobile is the key to reaching loyalty marketing’s pinnacle – customer advocacy Images: james headshot.jpg By James Christensen The meteoric rise of smart phone usage by consumers has expanded the reach of brands and their efforts to engage customers. At the same time, Loyalty programs that started …
Getting with the program
COVER STORY | Getting with the program Customer loyalty in the digital age By Jennifer Lee Think loyalty programs are dead? Think again. Consider that there are currently more loyalty memberships in the United States than there are people in China and India put together. North American wallets are bursting at …
Case study: Air Miles for Social Change
TARGETING & ACQUISITION | Case study: Air Miles for Social Change Pilot YMCA program shows loyalty incentives are a significant driver to motivate Canadians to exercise Background People are ready to make healthier and more sustainable choices, all they need is a smarter incentive. That’s why LoyaltyOne created AIR MILES® for …
Rethinking your digital marketing strategy
Agencies need to offer what brands want By Matt Goulart There are several questions brands continually ask us at Ignite Digital and I am sure other agencies hear also. What is the benefit of search engine optimization? How many articles would you publish a week? What is the impact digital …
Social media & Big Data
DATA ANALYTICS | Social media & Big Data Using social marketing to attract high net-worth clients By Yvon Audette Despite the rising popularity of social media in personal and business communications, Canadian banks, while active in some areas of social media, are not leveraging it to the same degree or effect …
Case study: Information Builders & Scotiabank
DATA ANALYTICS | Case study: Information Builders & Scotiabank Canadian bank standardizes on iWay to reduce development costs and boost revenue The organization: Scotiabank, one of North America’s premier financial institutions and Canada’s most international bank. The challenge: An outdated sales information infrastructure was creating delays in the delivery and validation …
Modernization in a Big Data world
DATA ANALYTICS | Modernization in a Big Data world By Marc Smith Although Big Data remains, for some, an overhyped term, the reality is that the explosion of data is unlike anything we’ve seen before – and it is here to stay. Companies big and small are looking to sustain value …
Should you catch the big data wave?
DATA ANALYTICS | Should you catch the big data wave? Why free data isn’t always good data By Bill Peterson I see a flood coming…and it’s big. Big data, that is. Industry sources report nearly 90 percent of all data in the world was created during the past few years alone. …
Case study: Horizon Utilities
DATA ANALYTICS | Case study: Horizon Utilities Saving energy and money with analytics-powered marketing By Rupen Seoni Everybody likes to reduce their energy bills, right? Well, not exactly, as Horizon Utilities recently discovered following a recent direct marketing campaign. But by switching gears and utilizing cutting-edge analytics, they were able to …