E-commerce

E-commerce sales boosted by direct mail, says 2017 IPC Cross-border E-commerce Shopper Survey

Ottawa–According to the last edition of the IPC Cross-border E-commerce Shopper Survey, half of regular cross-border online consumers have received direct mail from an e-retailer, and 44 percent of these consumers made an online purchase as a result. In the survey, almost 29,000 respondents were asked whether they received direct …

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Data Analytics

New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …

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Data Analytics

Technical considerations for data-driven customer-centric orgs

  The CEOs read the news. Your company is falling way behind and it’s all because Amazon is much more customer centric. So out goes a memo telling everyone to be more customer focused and HR sets up a compulsory training class. Does that echo something you’ve seen? Of course, …

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Data Analytics

The unique value of analytics-based consulting

A new discipline emerges to support improved performance and growth In the current business environment, with data proliferating and demand for data analytics growing, many organizations are seeking direction on what data they should be accumulating, how to obtain and integrate the data and best practices for harnessing the data …

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Retail

The flyer’s surprising resilience, relevance and impact

Top retailers and marketers meeting on October 31, 2017 to explore what’s next for the retail flyer—in both its many paper and digital formats—as it bridges the requirements of both mass reach and personalization TORONTO– It’s official: Canadians love their retail flyers! To ensure this flyer-love continues, savvy retailers and …

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Loyalty

Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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Gifts & RewardsLoyaltyRetail

Goodyear announces Air Miles contest winner

EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …

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Retail

Study: Targeted online incentives drive new and lapsed customers to brick-and-mortar

Analysis shows the power to transform online to offline marketing from an “exposure-based, buy and hope” ROI strategy to a “direct to revenue, guaranteed ROI” strategy Chicago, Ill. — Retailers that use targeted online incentives not only can drive shoppers to a brick-and-mortar store, but also can reactivate lapsed customers, increase …

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Data Analytics

Why audio watermarking is set to transform the way brands build and measure audience engagement

Advertising through broadcast media has historically been the most effective means of delivering advertising messages to the greatest possible number of consumers. The goal of all marketers is  achieving action from the consumer, but the formula for measuring results of mass media advertising is a simple model of estimated audiences …

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Data Analytics

Q&A with Adele Sweetwood, author of The Analytical Marketer

Q&A with Adele Sweetwood, author of The Analytical Marketer Adele Sweetwood is senior vice president of global marketing and shared services at SAS and author of The Analytical Marketer: How to Transform Your Marketing Organization (HBR Press, 2016). We asked her about her new book and what it means to …

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