Lowe’s adds personalized cash back loyalty program
LOWE’S CANADA ENTERS PARTNERSHIP WITH PAYMI CASH REWARDS PROGRAM Lowe’s Canada, one of Canada’s leading home improvement companies operating or servicing more than 630 stores in Canada under the Lowe’s, RONA, Réno-Dépôt, Dick’s Lumber, Contractor First and Ace banners, is pleased to announce that customers of its Lowe’s banner across …
Poll reveals what clothing Canadians are purchasing online vs. in-store
Canadians Prefer Shopping Online for Clothing and Accessories TORONTO– Whether a shopper’s favourite season is winter, spring, summer or fall, stocking their wardrobe to keep up with Canada’s ever-changing weather conditions can be a costly feat. According to a recent Ebates.ca poll, 50 per cent of Canadians cite summer as …
PUDO partners with Landmark Global to shorten last mile in Canada
PUDO Inc., North America’s first carrier-neutral pick-up drop-off network has an agreement with global third-party logistics company Landmark Global Inc., part of the bpost group, to undertake a mutually beneficial arrangement for LGI and its customers to use PUDO’s network of parcel pick-up and drop-off locations, to enhance the last-mile …
Canadian Tire expands Triangle Rewards to include Husky Locations
TORONTO–Canadian Tire is expanding its Triangle Rewards program by giving Canadians the ability to earn more electronic Canadian Tire Money (CTM) on fuel purchases through a new partnership with Husky. Beginning today, Canadian Tire Mastercard cardholders can earn CTM on fuel purchases at participating Husky locations across Canada in addition …
Lift & Co. introduces world’s first rewards program for regulated recreational cannabis
Lift & Co. Rewards program, launching October 17, offers gift cards, contests and giveaways for cannabis reviews Lift & Co. Corp. has revealed details of its new Lift & Co. Rewards program, revamped for Canada’s recreational cannabis marketplace. Beginning October 17, 2018, Canadians who choose to use cannabis can share …
Singular raises funding to expand big picture analytics
Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …
Finalists announced for 2018 Canada Post E-commerce Innovation Awards
Winners will receive up to $100,000 in free shipping and be named one of Canada’s top retailers OTTAWA–Canada Post is excited to announce the 30 retailers from across the nation that have been named finalists for this year’s Canada Post E-commerce Innovation Awards. The finalists range from large traditional retailers that …
Mogo expands marketing of its digital financial products to more provinces
Increases product offering in five provinces, making full product suite available to more than 20 million Canadians VANCOUVER–Mogo Finance Technology Inc., one of Canada’s most aggressive and prolific financial technology marketers, is at it again. The firm that helps Canadians get in control of their finances through innovative products has …
New analytics tool targets business travel performance
Solution goes beyond classic dashboard to help tell story of travel program performance Egencia has a new enhanced data visualization and analytics platform to help companies bring their travel program story to life. Travel managers can explore data visually, discover hidden insights, identify new sources of savings and optimize spend …
Home, now more than ever, for the call centres
By Brendan Read Direct marketers looking for ways to cut call centre costs and improve performance may find the answer is right at home, with home-based call centre agents as in-house employees or outsourced. I wrote that opening sentence in “Home for the call centres” published in the August 2005 …