Top retailers and marketers meeting on October 31, 2017 to explore what’s next for the retail flyer—in both its many paper and digital formats—as it bridges the requirements of both mass reach and personalization
TORONTO– It’s official: Canadians love their retail flyers!
To ensure this flyer-love continues, savvy retailers and marketers are looking at all options to stretch and re-invent its capabilities.
Building on feedback from retail industry marketers’ enthusiasm for the new creative possibilities for the retail flyer, Retail Council of Canada (RCC) is hosting a ½ day conference, The Smart Flyer Forum on October 31, 2017 in Toronto to bring together the most innovative retailers in Canada to dig deeper into the untapped and leverageable potential of flyers.
The Smart Flyer Forum: From Mass to Personalization will explore:
Flyer Engagement and Today’s Consumer: Latest Consumer Research
The New Role of Flyers in Multi-Channel Campaigns: Case Study
In spite of predictions of the retail flyer’s demise, it perseveres. In fact, it is thriving through more effective targeting, digital storytelling and social media, catalogues as well new strides in distribution and printing efficiencies. And while the flyer continues to be a powerful contributor to a marketer’s arsenal, the future of the flyer looks anything but traditional.
“The flyer’s resiliency is a testament to the creativity of retail marketers in Canada,” said Diane J. Brisebois, president and CEO of Retail Council of Canada. Ms. Brisebois added, “the perceptiveness and skill they have demonstrated at reaching out to Canadians consumers in ways that resonate with them today is evidenced in the impact flyers will continue to hold.”
Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.