TORONTO–Snipp Interactive Inc. , a Toronto-based global provider of digital marketing promotions, rebates and loyalty solutions, has US$1MM+ in sales bookings during the first 10 business days of 2019. This represents the fastest start in company history and continues the momentum from the record quarterly bookings achieved in Q4 2018 of $4MM+ and the record-breaking annual sales of over $15MM+ for 2018.
The deals cover a healthy mix of new as well as renewed business. Thirty-five percent of the deals signed were new renewals from existing clients whose programs were due for renewals, 55 percent represented new additions to existing programs and 10 percent represented brand new programs with new clients. The programs leverage the entire Snipp suite of technology and marketing solutions from promotions to rewards to rebates and loyalty. The diversity of this early 2019 business is a testament to Snipp’s most robust product line to date, which now offers brands a more complete set of tools to meet their marketing needs.
“We are thrilled to have kicked off the year with this milestone and are excited to so quickly resume the momentum of our record breaking 2018,” said Atul Sabharwal, Chief Executive Officer at Snipp. “We have set lofty goals for this year, and a key to our success will be our ability to accelerate our sales growth. Because our business is rooted in brand marketing, it is easy to forget that we are really a technology company, with the kind of leverage and margins that improve dramatically with scale. Our products are universal, so a major theme in 2019 will be our efforts to target the USA, Canada, and Europe to capture the regional needs of our multinational customers. The diversity of our early sales is encouraging, giving us more ways than ever to retain and gain customers. The year has just begun, but our optimism has never been higher.”
While the figures mentioned above reflect the total revenues booked, please note that the projects are spread across multiple time periods and the timing of the revenues will be recognized per Snipp’s established revenue recognition policies.
Snipp is a global loyalty and promotions company with a singular focus: to develop disruptive engagement platforms that generate insights and drive sales. Our solutions include shopper marketing promotions, loyalty, rewards, rebates and data analytics, all of which are seamlessly integrated to provide a one-stop marketing technology platform. We also provide the services and expertise to design, execute and promote client programs. SnippCheck, our receipt processing engine, is the market leader for receipt-based purchase validation; SnippLoyalty is the only unified loyalty solution in the market for CPG brands. Snipp has powered hundreds of programs for Fortune 1000 brands and world-class agencies and partners.
Snipp is headquartered in Toronto, Canada with offices across the United States, Canada, Ireland, Europe, and India. The company is publicly listed on the Toronto Stock Venture Exchange (TSX-V) in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.
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