Loyalty

How many times have you perused the same loyalty rewards catalogue online, weighing the option of this toaster, that bracelet, those golf clubs—only to tell yourself that if you wait just a little longer you’ll have more reward points and can choose from the next tier of rewards? Those days …

Why knowing your customer starts with analytics and a well articulated next-best action strategy   In a world of increasingly high consumer expectations, customers want to be known as individuals with distinct preferences, not just a member of a segment. The digital world is challenging marketers to consistently understand and …

  In the quest to retain customers, many retailers across Canada have created their own or joined existing loyalty programs. Rewarding customers for their loyalty and leveraging the data that’s collected as part of these interactions as a means to build real relationships with customers has gained a lot of …

Aeroplan, Canada’s premier coalition loyalty program, has launched a new national integrated mass media campaign, bringing to life its new brand positioning—the result of a thorough process that began with extensive consumer research. Created by Cossette for Aeroplan, the campaign is based on the notion of Aeroplan as a trusted …

The Data Exchange Economy: Consumers willing to share personal data for a fair return But global report from Aimia shows businesses worldwide are failing to deliver on this exchange Eight in 10 (80%) consumers around the world are willing to share key pieces of personal information with brands.  Yet businesses …

Retail life used to be a lot simpler and being personal was a natural part of doing business.  Walking into your local butcher, you’d be greeted with not only a smile and a hello, but you’d also be told about the special new venison sausages that you loved and not …

Customer, Serve Thy Self: New Study Reveals Millennials’ Desire for Self Service, Digital Interaction to Change Customer Service Forever Fifty-five percent of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of …

Loyalty marketing has radically altered in light of today’s digitally unfettered and empowered customers yet it remains a critical element in engaging individuals with a brand.   According to Colloquy’s 2015 research on loyalty, Canadian loyalty program memberships grew a healthy 8 percent from 120 million in 2012 to 130 million …

Air Canada Named Top Airline in Customer Loyalty Toronto, ON —  Air Canada has been named the leading airline in customer loyalty, according to Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI). The 19th annual survey, conducted by independent marketing research firm, Brand Keys, measures a brand’s ability to meet …