Loblaw works with Eagle Eye to power the PC Optimum program

New PC Optimum loyalty program uses the Eagle Eye AIR platform to deliver personalized, valuable and convenient rewards to millions of Canadians Feb. 27, 2018–Eagle Eye, a leading SaaS technology company that allows businesses to create a real-time connection with their customers, has announced that its Eagle Eye AIR digital …

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Four ways online retailers can inspire loyalty

Despite Amazon increasing its Canadian presence, half of all Canadian e-commerce happens from retailers outside the country. Smartphones have made it so that consumers are always connected and their access to products is unrestricted. As a result, consumer expectations have evolved. Consumers now expect more from the brands they engage …

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How social media can foster loyalty

It has been estimated that the average person spends nearly two hours on social media every day. If you want to find and relate to customers, social media is where you should be. If you want to announce an update or promote a product or service, it is where you …

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The Loyalty Trap

Ever since reward programs first became popular over fifty years ago, marketers have been trapped into thinking that customer loyalty can be bought. But customers today are looking for more than just rewards—they want to be treated honestly and fairly.    She jokingly refers to it as her “hobby.” Every …

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Canadian consumers are loyal to small business owners

  Small business owners have a number of advantages when it comes to engaging their customers. Not only are a majority of consumers more inclined to support local businesses, they’re happy to pay extra for products and services, and quick to promote them if they have a positive experience. These …

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Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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Goodyear announces Air Miles contest winner

EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …

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Harness the hyper-rewards of loyalty programs

Used properly, loyalty reward programs offer a chance to create a dynamic, customized marketing campaign down to the level of the individual and create a more effective message that offers the individual consumer exactly what they prefer at the moment they need or want it. Market segmentation that divides customers …

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Mobile payments, ordering and loyalty: The perfect combination

Everywhere you go, people have their heads buried in their phones, either checking Facebook, scrolling through Instagram, glancing at email, sending texts or even catching Pokémon. Businesses cannot ignore this phenomenon if they want to keep pace with consumer behavior and expectations. Let’s be clear: It’s not just communication and …

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Know your customer—Holiday edition

It’s a brand new world for retail—online sales, mobile payments—but not in Canada. We’ve lagged in adopting online commerce, though we’ve ramped up lately and should hit $34 billion by 2018. As for mobile payments, 90% of Canadians won’t use them. This is particularly evident during the holiday season. According …

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