Data Analytics

Marketing measurement do’s and don’ts

If you can’t measure the full impact of your marketing, you can’t invest wisely. Executives are always looking at ROI, so marketers who want to capture the C-suite’s attention need to draw a clear line between marketing activities and results. Do: Express marketing measurements in business language Speak the language …

Data AnalyticsLoyalty

Forging brand loyalty through social media

Loyalty marketing has radically altered in light of today’s digitally unfettered and empowered customers yet it remains a critical element in engaging individuals with a brand.   According to Colloquy’s 2015 research on loyalty, Canadian loyalty program memberships grew a healthy 8 percent from 120 million in 2012 to 130 million …