Excellent Execution

Two tweaks that will win mobile consumers

The buyer’s journey has become quite complicated as consumers jump from device to device throughout the day. Marketers are looking for new ways to reach consumers where they are—mobile or desktop—and for more opportunities to engage. In an effort to reach consumers where they are, marketers build a complex mix …

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E-commerce

How smartphone numbers can help e-commerce retailers improve their marketing

Gathering customer phone numbers and advertising their own phone numbers are two points rarely on the radar for marketers in e-commerce, yet both offer additional solutions to the main challenges for marketers: driving traffic to the website, increasing the number of conversions from browsing, preventing cart abandonment and remarketing. If …

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