What personality is that billboard?
Clear Channel develops game-changing approach to selling outside ad space Imagine you’re a media buyer for a clothing store chain and you’re looking to buy outdoor advertising space in downtown Ottawa. You could take the easy route and turn to the usual suspects: well-known neighbourhoods like Sparks Street or around …
Embracing omnichannel retail with cloud-based POS systems
A dramatic shift in shopping and retail is happening in the U.S., Canada and other countries. Driven by technological advances, the changes include consumers’ rising use of smartphones, the growth of online shopping and the emergence of new payment types like EMV cards and Apple Pay. Recent trends confirm the …
Crafting customer experiences in the 21st century
Today consumers have more choices and access to information than ever before. Endless possibilities emphasize the level of sophistication needed to tailor customer experiences in the 21st century. The new formula for success is now measured by how well retailers can personalize, customize, digitize and socialize. Personalization means communicating like …