Three steps to prepare for the future of e-commerce
E-commerce companies today face different challenges from even five years ago. As mobile technology has become entrenched in every aspect of consumers’ lives, companies that rely on e-commerce to generate revenue must learn how to continue to grow in a world where e-commerce now stands for “everywhere commerce.” As …
Seven interview hacks to identify data analytics pros
Big data isn’t a new phenomenon and isn’t going anywhere either. Companies are investing heavily in analytics programs and using data to make big business decisions. Therefore, more and more employers are looking to hire people with strong data analytics skills, but with all of the unique job titles …
Subscriber engagement: The new key to reaching the inbox
Loyal, engaged customers are the lifeblood of any business—the repeat buyers, the brand enthusiasts, the unpaid spokespeople for your company. But there’s another important benefit to having loyal customers, beyond the steady stream of revenue they provide. They can also help to ensure that your email messages reach the …
How Aeroplan enriches transactional data to better understand customers
Successful loyalty programs offer value that is relevant to program members. This value can come in many forms—discounts, free gifts, special offers and others—but the key is to ensure that it is what customers actually want. Here at Aimia, a data-driven marketing and loyalty analytics company, we’re seeing first-hand how …