Marketing measurement do’s and don’ts
If you can’t measure the full impact of your marketing, you can’t invest wisely. Executives are always looking at ROI, so marketers who want to capture the C-suite’s attention need to draw a clear line between marketing activities and results. Do: Express marketing measurements in business language Speak the language …
Making business personal: using data to become a customer centric organization
Retail life used to be a lot simpler and being personal was a natural part of doing business. Walking into your local butcher, you’d be greeted with not only a smile and a hello, but you’d also be told about the special new venison sausages that you loved and not …
SAS® Visual Analytics and SAS® Visual Statistics integrate to help business users and data scientists work in tandem
Tighter integration helps merge self-service data exploration and reporting with advanced analytics New releases from SAS ease the way for business users and data scientists to collaborate. New integration unites SAS’ popular visual data exploration software, SAS Visual Analytics, with SAS Visual Statistics, a point-and-click application for developing predictive models …
IBM Opens New Cloud Center in Québec
New facility provides Canadian customers with local SoftLayer cloud services while keeping data in country Continuing to expand its cloud-computing footprint in North America, IBM has announced the opening of its newest SoftLayer cloud center in Drummondville, just outside of Montréal, Québec, Canada. This is IBM’s second cloud center in the country, which …
DM Wrap-up: week of March 30
Customer, Serve Thy Self: New Study Reveals Millennials’ Desire for Self Service, Digital Interaction to Change Customer Service Forever Fifty-five percent of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of …
Long Live the Customer-Centered Approach
“Give the lady what she wants” and “The customer is always right” are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was leading-edge at the close of the 19th century and soon became a competitive advantage for Mr. Field’s namesake department store empire. …
DM Wrap-up: week of March 23
Environics Analytics releases new PRIZM5 segmentation system Environics Analytics (EA) today announced the upcoming launch of the third generation of its popular segmentation system, PRIZM5, reflecting the latest evolution in Canada’s lifestyles and values. The new system, to be released on March 30, classifies Canadians into 68 distinct lifestyle types …
DM Wrap-up: Week of March 9
Adobe Marketing Cloud Unites Data-driven Marketing and Ad Tech At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Adobe unveiled a new algorithmic engine and advances in Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. Programmatic ad buying continues …
DM Wrap-Up: week of March 2
FUSE Marketing Group ramps up for new client wins, more creative work and ongoing services for Toronto 2015 PanAm/ParaPan Games FUSE Marketing Group (www.fusemg.com) is announcing nine new hires to expand its breadth and strength in account services, creative, digital, strategic partnerships and administration. Joining the agency ranks are Lisa …
Forging brand loyalty through social media
Loyalty marketing has radically altered in light of today’s digitally unfettered and empowered customers yet it remains a critical element in engaging individuals with a brand. According to Colloquy’s 2015 research on loyalty, Canadian loyalty program memberships grew a healthy 8 percent from 120 million in 2012 to 130 million …