Why Banks are Utilizing Data Captured in Mobile Banking Applications
Consumers are becoming more aware that the various “free” applications they use daily, are not really free. The app owner is mining data and that’s where their revenues really come from. But consumers do have security concerns and are expecting, even demanding that their data is secure… especially in mobile …
Statistics Canada – The Chief Statistician’s Top 10 for 2018
Statistics Canada takes a look at the chief’s key insights OTTAWA–This past year was an action-packed year in the world of data. Statistics Canada explored many newsworthy topics this year and published 1,221 releases in their publication The Daily. Did you miss any of the highlights? Here are the Chief …
Retailers in an Omni-channel Environment Increasingly Deploy RFID for Customer Experience Management
Companies need to incorporate advanced technologies such as data analytics and cloud to attract new-age retailers, finds Frost & Sullivan The rise of the Internet of Things (IoT) has caused a sea change in the buying patterns of customers and, by extension, the market strategies of retailers. E-commerce and m-commerce …
Moneris launches marketing analytics tool
Offlinx helps businesses to measure the store-level impact of their digital marketing efforts at national, provincial and regional levels Moneris Solutions Corporation, Canada’s largest processor of debit and credit card payments, today launched Offlinx, a digital marketing analytics tool that helps businesses measure the impact of online advertising on in-store …
The Evolution of Data Science
By Richard Boire It’s almost impossible to quantify the amount of data generated daily. You have transaction data, online files, social media data and, more recently, mobility data: the list goes on. Our ability to track and store all of this information opens up great opportunities, but the real challenge …
How Union Gas used data and analytics to reinvigorate a paperless billing campaign
Re-Energizing Success By Hugh Hibbert When it comes to getting consumers to switch to paperless billing, no Canadian utility does it better than Union Gas: but that doesn’t mean there isn’t room for improvement. Union Gas, a major Canadian natural gas storage, transmission and distribution company based in Chatham-Kent, Ontario …
Additional $4 million to fund exploration of real-world data, analytics applications includes opening of TD Management Data & Analytics Lab
TD expands collaboration with University of Toronto’s Rotman School of Management TD Bank Group will support the University of Toronto’s Rotman School of Management with $4 million in new funding as part of the school’s efforts to attract and develop top data and analytics talent from around the globe. “By …
Singular raises funding to expand big picture analytics
Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …
New analytics tool targets business travel performance
Solution goes beyond classic dashboard to help tell story of travel program performance Egencia has a new enhanced data visualization and analytics platform to help companies bring their travel program story to life. Travel managers can explore data visually, discover hidden insights, identify new sources of savings and optimize spend …
Opinion: Three Ways Analytics Tools Drive CX Transformation
by Yashwinee GK, Chief Information Officer, HGS Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information …