Payments Business Magazine

Geoff Linton

Geoff Linton is a founder of Inbox Marketer Corporation and a data driven marketing expert with more than 25 years of applied experience in both client and agency roles.

He has worked in many industry sectors, including financial services, telecommunications, consumer packaged goods, technology, manufacturing, and professional service businesses. For the past 13 years at Inbox Marketer, Geoff has guided clients in digital messaging strategy and analytics. Geoff was previously an Associate Director for Air Miles (LoyaltyOne) and he was a Marketing Professor at Conestoga College of Applied Arts & Technology.

Geoff holds both a P.Eng and MBA from Queen’s University in Canada.

Data Analytics

Rethinking the marketing ecosystem

Geoff Linton — March 21, 2017

369 0 0

A systemic approach to solving marketing model conundrums Many c-suite executives are uncertain about the current state of their digital marketing. There is a lot of talk by marketers but many companies don’t have a clear roadmap of their digital marketing strategy and end-to-end marketing model. Part of the problem …

Geoff Linton

Rethinking the marketing ecosystem

CIBC named Canada’s Best Consumer Digital Bank by Global Finance

Bank of Canada, MAS trial DLT

OpenText, Mastercard Partner to Transform Financial Processes Across Global Supply Chains

Paysafe Group Appoints Philip McHugh as CEO

Scotiabank Implements Real-Time Wire Tracking for Business Customers

New report examines dueling priorities in banking: Identity verification and customer experience

Why open banking

Survey: Canadians turning to alternative payment methods

Consumers’ digital habits, expectations driving real change in retail, but retailers in Canada slow to adapt

Moneris launches marketing analytics tool