Data Analytics

Big Data and the future of decision making

As individuals, it is estimated that we make about 35,000 conscious decisions daily. Get up with the alarm or press snooze? Walk or drive to work? Make that large up-front investment for your business now or hold off until next year? The act of decision making is complex and yet …

Excellent Execution

The great data debate: Individual versus geodemographic

Why your customer data may not be enough   As an industry veteran committed to helping organizations leverage data to make better decisions, I am often reminded of the great Yogi Berra’s comment “It’s déjà vu all over again” when I hear marketers debate the benefits of individual versus geodemographic …