July 23, 2013

Longo's & Unata launch personalized mobile apps

TORONTO--Longo's Fruit Markets and Unata have launched a suite of mobile applications to enhance and personalize the Longo's in-store shopping experience.

Through the Longo's iPhone app, Android app and Longo's website, shoppers can start their Longo's experience by creating a shopping list from the entire Longo's product catalogue, with access to prices and store specials.

Shoppers can sign up to the Longo's Thank You Rewards program through the app or log in with their existing account. This allows the shopper to access their points balance and display their loyalty card on the phone to earn points at checkout. Once logged in, shoppers will be able to access their previous purchases to build their list more easily. The app includes a personalized flyer, highlighting products on sale that the shopper has previously purchased, followed by specials that they are most likely to enjoy based on their purchase history. Finally, shoppers will be able to instantly earn points by using the app for rating previously purchased products, creating lists, and interacting with in-store signage.

The Longo's mobile apps are powered by Unata's Shopper Marketing Platform, which connects directly with a retailer's systems and uses transaction data to automatically personalize each shopper's experience, and enables the retailer to send highly targeted and relevant offers.

As one of the largest independently owned supermarket chains in Canada, Longo's prides itself on its customer-centric focus. In order to strengthen its value to customers, Longo's chose Unata's Shopper Marketing Platform to extend its customer centric-approach into the digital space.

"We know our customers expect more from us. They come to us expecting the freshest produce, highest quality meats, oven fresh bakery products & exceptional customer service. With an increasing number of our customers now carrying a smartphone, we wanted to partner with a company that could maintain our high standards as we extend our shopping experience to their mobile phone," said Ken Kuschei, Longo's Director of Consumer Insights. "We determined that working with Unata would best meet our customer's high expectations."

"At Unata, we believe that the future of brick-and-mortar retail lies in a more personalized shopper experience, leveraging shopper data and digital channels to drive relevance and convenience," said Chris Bryson, Unata's Founder & CEO. "By implementing Unata's platform, Longo's is evolving the in-store experience, and we expect Longo's shoppers will love this new and personalized way to shop."

A family-owned Canadian organization, Longo's first opened its doors in Toronto in 1956 and now operates 22 traditional stores, 4 small format "The Market" by Longo's and GroceryGateway.com, the leader in online sales of home delivered groceries. Longo's employs more than 4,800 team members across the GTA. Inspired by their Founders and their commitment to a Fresh Tradition, the Longo's team of food experts is dedicated to exceeding customer expectations by offering the best food experience at a great value to every customer, every time by providing fresh & unique offerings, everyday foods & groceries, services for ease and education and ideas.

Unata is a leading Digital Shopper Marketing company that helps retailers to enhance and influence the in-store and online shopper experience through highly personalized digital experiences for mobile, tablet, and web. Unata's platform connects to a retailer's ERP/loyalty systems to deliver automatically personalized experiences, track shoppers across the path to purchase, and enable 1-to-1 marketing.



Home | Magazine | Market | Company | eNewsletter | News |Advertising | Subscriptions | Contact Us | Site Map

All material © Lloydmedia, Inc.
302-137 Main Street North
Markham, ON L3P 1Y2
905-201-6600 / 1-800-668-1838