February 24, 2016

Sappi North America reveals new paper gift cards

BOSTON--Sappi North America, a leading producer and supplier of diversified paper and packaging products, has announced the addition of McCoy Gift Card 28pt to its McCoy line. Luxurious, resilient and derived from renewable resources, McCoy gift cards provide more flexibility in printing and finishing to create something that's truly one-of-a-kind. Furthermore, brand owners may now ensure brand consistency throughout all marketing efforts by using the entire McCoy paper line for their printing needs: gift cards, card carriers, direct mailings, marketing collateral and much more.

McCoy gift cards, to be sold to card printers and converters, allow for effortless design defined by the details—rich images that pop, superior surface quality that reflects an expanded range of light and fine details, durability for daily use, and production through renewable resources that help reduce environmental impact.

"With ongoing expansion of the gift card market, especially environmentally friendly paper-based gift cards which we estimate at 8% of the market and growing, the Gift Card Network welcomes Sappi North America as our newest member," says Martha Weaver, Director, The Gift Card Network.

The McCoy paper brand's premium surface and printability allow for a variety of stand-out printing techniques, including heavy color saturated imagery, embossing, foil printing and spot gloss. McCoy gift cards have also been engineered for high bond strength to satisfy tape, hot glue and authorization mechanisms, including scratch-offs, bar codes and magnetic strips. Additionally, McCoy gift cards' multi-layer structure is optimized for clean-edge, die cut quality, plus the paper stays flat and even through processing, with no feeding issues.

"Sappi is the first and only coated paper producer and supplier to provide such a comprehensive offering within a single product line," said Mark Hittie, Director, Packaging Brands and Communications. "Printer feedback from product trials has been very positive, citing McCoy as one of the best performing paper gift cards on the market. We're extremely proud to be able to offer brand owners the resources they need to consistently communicate their messaging in a high-quality way, and we look forward to extending the McCoy multi-ply line in the future."

Sappi North America, headquartered in Boston and a subsidiary of global pulp and paper group Sappi Limited, is a market leader in converting wood fiber into superior products that customers demand worldwide.



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