September 8, 2011

Canadians prefer online banking to manage everyday finances

TORONTO---The cheque book and passbook have taken a back seat in the financial lives of many Canadians, as people continue to embrace online banking to streamline and simplify their everyday banking habits. According to the 2011T D Canada Trust Everyday Banking Poll, Canadians selected online banking as the most preferred method of paying bills (65 percent), followed by preauthorized debits (16 percent), branch banking (eight percent), telephone banking (five percent), at an ATM (three percent) and by cheque in the mail (two percent).

In fact, Canadians say the most significant change in banking habits over the past five years has been adopting online banking (46 percent), followed by paperless recordkeeping (12 percent) and viewing statements electronically (10 percent). Three-quarters of Canadians (76 percent) now use online banking to pay their bills.

"Anytime and anywhere, Canadians are increasingly turning to online banking for its convenience, security and ability to simplify how they manage their everyday finances," says Raymond Chun, Senior Vice President, TD Canada Trust. "Online banking gives Canadians access to banking information whenever they need it - and they can also use a tablet or smartphone to check account balances, pay bills and make transfers."

But Chun says there is still an opportunity for Canadians to take advantage of other banking services that will help make saving and managing finances even easier. According to the poll, less than half of Canadians (43 percent) take advantage of pre-authorized payments, only eight percent use mobile banking and only 28 percent use automated savings programs.

The TD Canada Trust Everyday Banking Poll also found that 18-to-34 year old Canadians are the most likely to use a mobile app for banking (19 percent versus 8 percent overall), for activities such as: checking account balances (18 percent versus seven percent overall), making transfers (10 percent versus four percent overall) and paying bills (eight percent versus four percent overall).  The majority of Canadians who don't use mobile banking say it's because they don't have a smartphone (66 percent) or they perceive it to be unsafe (14 percent) or too expensive (12 percent).

Mobile banking is still in its infancy, but its popularity has grown exponentially as more and more Canadians switch to smartphones," says Chun. "As an example, within a year of its launch, more than one million Canadians downloaded the TD mobile app, making it the most downloaded banking app in the country."



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