September 27, 2011

Capital One Canada expands into Quebec

TORONTO -- Research conducted by Capital One Canada  shows that in the past year only a quarter (26%) of Quebeckers have taken the time to research different kinds of credit cards. Furthermore, Quebeckers are unique in their credit card preferences with almost half (43%) preferring cash back rewards compared to the rest of Canada (28.5%) who prefer to redeem their rewards for travel.

Capital One is entering the Quebec market with a full spectrum of credit cards, including the highly regarded Aspire Travel MasterCard. Building on the extensive research that was carried out in advance of this expansion, Capital One also recently launched the Aspire Cash MasterCard, which offers 1% cash rewards on all net purchases and a 20% anniversary bonus, all with no annual fee. Aspire Cash was developed based on extensive research on what Quebeckers want in a credit card - more cash rewards and easy redemption without a fee.

"Part of our strategy is to ensure we have products and marketing that will resonate with the Quebec  market," said Pascal Bricault, Head of Quebec  Marketing for Capital One Canada. "We're here to encourage Quebeckers to look at their options when it comes to credit cards because by taking the time to do their research, consumers could find a card with better benefits, better interest rates and ultimately save themselves money."

Today's announcement is part of Capital One Canada's plan to become a major player in Quebec's credit card marketplace. This supports Capital One's national expansion efforts, which include strategic partnerships with Delta Air Lines, Intercontinental Hotels Group and the Hudson's Bay Company.

"Our launch into Quebec is a key step in our vision to deliver high value and innovative credit cards to all Canadians," said John McNain, Vice-President, Strategy and Marketing for Capital One Canada. "Our entry into this market reinforces our position as a truly national lender, and we look forward to introducing our brand and our products to   Quebec  consumers."

As part of this expansion, Capital One products will also be available for the first time to residents of the North West Territories, the Yukon and Nunavut.



Home | Magazine | Market | Company | eNewsletter | News |Advertising | Subscriptions | Contact Us | Site Map

All material © Lloydmedia, Inc.
302-137 Main Street North
Markham, ON L3P 1Y2
905-201-6600 / 1-800-668-1838