September 24, 2012

Scotiabank American Express travel rewards cards land in Canada

TORONTO-- Scotiabank has launched its new Scotiabank American Express Cards, marking a new strategic card-issuing alliance between Scotiabank and American Express. The suite of loyalty credit cards is designed for travel enthusiasts.

The new Scotiabank American Express suite includes three new cards: the Scotiabank American Express Card, the Scotiabank Gold American Express Card and the Scotiabank Platinum American Express Card. With these new cards, Cardmembers will be able to earn points that can be turned into travel benefits. The Scotiabank Gold American Express Card, for example, carries a new level of value in the market, providing four points for every dollar spent at gas stations, grocery stores and on dining and entertainment and carries a $99 annual fee.

The suite of travel cards offer a range of travel benefits including: no blackouts, no points expiry, no seat restrictions and no booking fees; flexibility to redeem points towards all travel purchases made with the card, including those made via a website or travel agent; ability to use points to purchase an entire trip, including all taxes and surcharges; redemption for merchandise and credits to Scotiabank investment accounts or credit card statements; and highly competitive travel insurance benefits, such as Travel Emergency Medical and Rental Car Collision insurance.

According to a recent Scotiabank poll the large majority of Canadians (79 percent) have a loyalty credit card. More than half (57 percent) say collecting rewards or points is the most compelling reason to use their credit card; and 61 percent of Canadians listed travel rewards as an important reason when selecting their credit card.*

"We're listening to our customers and to Canadians more broadly and understand that people are looking at the value that they get from their credit cards when it comes to rewards and that they would consider switching cards based on an offer that better meets their needs," said Mike Henry, Scotiabank Senior Vice President and Head of Retail Payments, Deposits and Lending. "This suite of cards is a new opportunity for individuals to turn routine purchases from gas stations, grocery stores, dining and entertainment into relevant and meaningful travel rewards."

This new suite of travel-oriented cards joins Scotiabank's broader package of credit and debit cards.

*About the polling data: The Scotiabank Mega Poll was conducted online using Harris/Decima's panel. A total of 2,013 completed surveys were collected from a random sample of panel members across Canada. The study was conducted from June 18th to 28th, 2012. A probability sample of this size has a margin or error of 2.2 percentage points, 19 times out of 20.










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