Sep 14 , 2010

Metro launchs new rewards program across Quebec

Montreal--Metro has rolled out a Quebec-wide launch of its metro&moi rewards program. The program will be implemented gradually between September 16 and 30 in all Metro and Metro Plus stores across Quebec. It will enable customers to earn 'm' points that will lower their grocery bill.

"The straightforward metro&moi program is our way of thanking our customers for their patronage by giving them the opportunity to save on their grocery bill. They will collect 'm' points for every dollar spent, every day. There will be bonus offers, both in-store and in the weekly circular, giving customers the chance to earn up to 10 times more 'm' points. In addition to the points earned with each purchase, members will receive customized offers on their favourite brands and products," said Marc Giroux, V.P. Marketing at Metro Inc.

The first phase of the metro&moi program, launched in 26 stores in the greater Quebec City area in April, was an unequivocal success. The results exceeded objectives, and Metro is confident that the program will be well received throughout the province. An Ipsos Descarie survey conducted from July 8 to 15 among members of the metro&moi program in Quebec City found that 94% were satisfied with the program.

Customers can sign up right now for the metro&moi program free of charge at or in stores.

With over $11 billion in annual sales and more than 65,000 employees, Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of some 600 grocery stores under several banners, including Metro, Metro Plus, Super C and Food Basics, as well as over 250 pharmacies under the Brunet, Brunet Plus, The Pharmacy and Drug Basics banners.

Information sheet

What is it?

A personalized rewards program that allows members to easily collect points and earn rewards
$1 = 1 point
Bonus offers enable customers to earn up to 10 times more points.



Who is it for?

All Metro and Metro Plus customers in Quebec




September 16: Charlevoix (1), Bas-Saint-Laurent (2), Quebec City (5), Saguenay—Lac-Saint-Jean (7), Gaspésie (2), Central Quebec (3), Chaudière-Appalaches (7), Montérégie (39), Trois-Rivières and Mauricie (12), Sherbrooke and Eastern Townships (7).

September 30: Gatineau and Outaouais (14), Montreal (38), Laval (8), Laurentians (19), Lanaudière (20)




Online at (already in effect)
In stores starting September 16, according to the province-wide launch schedule



Rewards scale:

A minimum of 500 points is required to earn a reward. Every additional 125 points = $1 reward. There is no maximum.
Rewards are automatically mailed to program members every three months.










Rewards (examples)








Bonus offers enable customers to earn up to 10 times more points.





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