October 5, 2012

GuestLogix announces POSie Award recipients

TORONTO-- GuestLogix Inc. a global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, has announced the recipients of this year's POSie Awards at the fourth annual GuestLogix User Group Conference. The POSie Awards recognize the year's best in onboard retail innovation and excellence and are presented to customers who are doing business in new and innovative ways with GuestLogix products and services.

"The GuestLogix POSie Awards recognize some of the most innovative airlines and rail companies in the global passenger travel industry today," said GuestLogix Executive Vice President Brett Proud. "We congratulate all of our nominees and are proud to recognize Alaska, Frontier and WestJet for their efforts in leveraging our leading onboard retail solution to enhance passenger experience and grow their business."

This year's POSie categories, recipients and nominees are as follows:

Highest Revenue per Flight for a Buy on board Program (measures an airline's onboard sales performance compared with the previous year)

Winner: Alaska Airlines for their continued higher than average revenues per flight

Nominees: Ryanair, United Airlines, US Airways, WestJet Airlines


Most Innovative Use of a POS Solution ( recognizes companies that have deployed a POS solution in innovative ways onboard the aircraft)

Winner: Frontier Airlines for their onboard fundraising programs

Nominees: Alaska Airlines, Delta Air Lines, East Coast Main Line, Garuda Indonesia


Best Onboard Merchandising Strategy (recognizes organizations that have created new onboard retail initiatives that have made a significant impact to their business)

Winner: WestJet Airlines for their unique selection of onboard offerings

Nominees: Eurostar, KLM Royal Dutch Airlines, Ryanair












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