October 24, 2013

Indigo launches mobile app for IOS with passbook support

TORONTO--Indigo has announced the launch of the Indigo Mobile App for iPhone and iPod touch with Passbook support, available for free from the App Store. This app simplifies the Indigo shopping experience for quicker and easier purchasing, at home, in-store, or on the go.

“Our customers have let us know that they want to experience all that Indigo offers through their mobile devices,” said Sumit Oberai, Chief Information Officer and Executive Vice President of Digital at Indigo Books & Music, Toronto. “Our new mobile app will ensure that we’re offering a truly integrated and rich experience across our channels.”

Shop-ability: Scan it. Ship it. Experience the full breadth and depth of the Indigo assortment in every category on mobile. Or scan the barcode of any product in store, buy it directly from the Indigo Mobile App, and have it shipped conveniently to your home or to a gift recipient. The barcode scanning feature also allows for easy access to ratings, great product information and reviews, store availabilities, and purchasing.

Mobile users can create and integrate their wish and gift lists, receive targeted offers, marketing communications and personalized recommendations that will help stretch their budget on Indigo’s already affordable and beautifully designed assortments.

Reward-ability: Combining the best elements of Indigo while leveraging exclusive benefits of the iOS platform including the Passbook app, the Indigo Mobile App gives customers access to their plum loyalty and rewards membership, decision support, personalized recommendations and offers that understand, anticipate and cater to their shopping needs.

Customers can easily sign up for the Indigo rewards programs, while existing members can enjoy their plum rewards membership with a digital card and quick access to their rewards account, including scanning their card at POS via the Passbook app on iPhone and iPod touch. With Indigo, Chapters and Coles’ commitment to ensuring their 6 million rewards members “get more”, the Indigo Mobile App provides a conduit for them to connect easily, receive timely recommendations, display their points balance and view their current point redemption level, or how many points are needed to reach the next level.

Share-ability: App users can share their store location and the products they like on Facebook.







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