October 12, 2018
NetCents rolls out merchant marketing campaign, appoints new client partner
VANCOUVER--NetCents Technology Inc. has launched its first merchant marketing campaign and has appointed Lindsay Haining as Client Partner.
The Company's merchant marketing campaign is now fully up and running. This first phase of the campaign is targeting over 1 million merchants and, to date, the Company has received response rate of 7%. The company will continue to A/B test this campaign to ensure that it maximizes merchant acquisition and revenue targets prior to launching phase 2.
"Over the past months, we have begun rolling out our user acquisition strategy with our credit card and loyalty programs and our Partner Programs with great success," stated Clayton Moore. "We are now beginning to execute on our merchant direct strategy with the launch of this campaign."
Moore added "With the launch of all three strategies, we anticipate that we will continue to see growth on all three fronts and begin to start realizing NetCents' full revenue potential from multiple sales verticals."
To assist with the onboarding process of these new merchants, our recently signed merchant and partner agreements, and the contracts currently in the Company's pipeline, the Company is pleased to announce that Lindsay Haining has joined the NetCents team as Client Partner.
As Client Partner, Haining will be responsible for growing, developing, and cultivating opportunities with the Company's current merchants and partners to achieve sales and margin minimums, ensuring that the Company fully leverages and maximizes the value of all signed contracts. Her role will include developing account plans, synthesizing market related data, leading client analysis, and executing operational and strategic initiatives with the company's merchants and partners.
Haining has more than 11 years' experience in senior sales positions with a focus on building successful partnerships and optimizing business development opportunities. Most recently, she was the Director of Global Supply Chain and Business Development for Corporate Stays. Corporate Stays is the largest full-service corporate housing provider in Canada. She was responsible for running the supply chain team as well as new partner acquisitions through strategic initiatives with a primary focus on Europe and the Americas.