Nov 22 , 2010

More than 300,000 customers join HMV's customer loyalty program in first four months

ATLANTA--First Data Corporation, a global leader in electronic commerce and payment processing and HMV, Canada's leading entertainment retailer, says HMV has launched its “purehmv” customer loyalty programme using First Data’s Real-Time Rewards solution. More than 310,000 consumers have joined the loyalty programme in its first four months.

The purehmv programme offers a selection of rewards that get you cool stuff money can’t buy, including backstage passes, tickets to live events, movie premières, artist autographed products and unique novelty items. When a customer presents a purehmv card at the point of sale or at, First Data technology helps HMV keep track of points earned and subsequent rewards provided to loyal customers. The purehmv exclusive rewards are limited in number and always changing, which encourages loyal customers to keep coming back to HMV to redeem their rewards. In addition, HMV offers its members valuable discounts on the products they love.

First Data’s innovative Real-Time Rewards offering helps increase overall revenue potential and boost customer retention by building customer relationships through more valuable and relevant promotions and rewards. Real-Time Rewards enables the delivery of targeted merchant promotions and rewards that increase consumer loyalty and sales. Once the solution is in place, marketers can create and adapt targeted, relevant promotions and rewards programmes, in most cases without any additional development.

“First Data provides the customer loyalty solution that HMV Canada uses to actively engage our loyal consumer base with unique rewards,” said Dave Marien, vice president of Information Technology for HMV. “This partnership helps our marketing dollars go further, in a way that benefits our most loyal customers. First Data understands the importance of client service. They’re investing in loyalty marketing technology, and incorporating customer requirements into the technologies they offer.”

“First Data's Real-time Rewards product puts the control of the loyalty marketing programme directly in the hands of the marketing teams, so HMV Canada can bring new campaigns to market very quickly,” said Kevin Knowles, First Data’s vice president of Loyalty Solutions. “With that degree of flexibility, HMV can execute on innovative marketing programmes to build brand loyalty and retain customers.”

With over 80+ years of music retailing history, 400 stores worldwide and 125 stores in Canada, HMV is the world's premier entertainment retailer of music, DVDs, videogames, accessories and more. HMV opened its digital service in 2009, offering over 6 million MP3 tracks for download. HMV has proven itself as an innovative leader in Canada since 1986 and has been named Canadian Music Retailer of the Year for the past 18 years and was recognized as the Canadian Entertainment Network DVD Retailer of the Year. HMV focuses on providing an authoritative range and depth of selection that is superior to that of its competitors, including hard-to-find recordings and a large number of back catalogue titles for all categories.

First Data powers the global economy by making it easy, fast and secure for people and businesses to buy goods and services using virtually any form of electronic payment. Whether the choice of payment is a gift card, a credit or debit card or a check, First Data securely processes the transaction and harnesses the power of the aggregate data to deliver intelligence and insight for millions of merchant locations and thousands of card issuers in 36 countries. For more information, visit



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