November 6, 2012

New American Express card focuses on personalization

TORONTO-- A new card from American Express gives points collectors the ability to choose where they want to earn extra rewards. The ChoicePlus card offers card holders more than 100 places to choose from across categories such as home and entertainment, retail and fashion, grocery and dining, travel and everyday expenses. In addition to earning points on every dollar in eligible purchases spent on the card, cardmembers can choose the five places they shop at most to earn double points.

“With customer service at the forefront of the our brand, we are always evolving  and expanding our programs and products to better meet our Cardmembers’ needs, and see this new Card as a fresh approach for the industry,” says Jennifer Hawkins, General Manager  and Vice President, Consumer Products and Partnerships, American Express Canada. “The new Card is designed to meet the lifestyle of today’s younger consumer, who’s looking for customizable products and services that complement their way of life.”

The card costs $65 in an annual fee. The Choice Card, a related product, is a no-fee card that allows card holders to earn one point for every dollar spent on eligible purchases at the chosen five retailers and one point for every two dollars spent everywhere else.






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