March 24, 2016
Profile of a Canadian banking consumer
TORONTO -- Yahoo recently conducted a consumer finance study to better understand Canadians’ perceptions of the banking industry across six key
banking audiences: students, new Canadians, millennials, parents, boomers and self directed investors. Utilizing the motivations and trends
impacting consumer loyalty and investment will enable Canadian banks to better position themselves to attract and retain customers.
Click here for an infographic illustrating their findings.