March 19, 2012

American Express to roll out deals program via Twitter

WORLD--Global financial services company American Express has entered a partnership with Twitter.

As part of the agreement, American Express cardholders can use Twitter's online messaging service to obtain discounts and other deals from more than a dozen retailers. As a result, cardholders will be able to sync their credit cards to their Twitter accounts and sign up for merchant deals through the social network website.

When cardholders tweet using Twitter hashtags, coupons from merchants are loaded directly to their card accounts. Afterwards, instead of printing a coupon for the deal, the customers will have to swipe their card to redeem the offer.

Participating merchants include Best Buy, Whole Foods Market,, Zappos online shoe retailer and McDonald.

In January 2012, American Express has revealed plans to allow deals which will enable cardholders to sync their accounts to Facebook and social check-in service Foursquare, receiving offers based on companies they have "liked" and merchants they have checked into.

In 2011, the company has rolled out several prepaid cards, which are similar to debit cards but are not linked to a checking account, in addition to online and mobile-payments service dubbed Serve. Most   recently, American Express has integrated Serve into Facebook, allowing users to request money from each other over the social networking website.



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