March 7, 2016

New capability added to Suretap for customers to redeem, manage loyalty points

TORONTO--Suretap a Canadian digital wallet technology company, added a new loyalty section to its mobile wallet application, allowing consumers to earn, redeem and manage loyalty points. Tthe new capability is made possible in part through a partnership with Points, a loyalty commerce transactions and currency management provider.

Since launching the wallet with the support of Canada's leading wireless carriers, suretap has almost 1 million downloads and has integrated a wide range of encrypted virtual credit cards and gift cards into the wallet. The addition of loyalty rewards from merchants, airlines, hotels and other businesses represents another important step in suretap's mission to empower Canada's mobile consumers. Still to come are debit cards, coupons and other offers. Suretap makes it convenient to add your loyalty cards to the app, and then simply scan or provide the loyalty number to collect points at participating retail locations.

"While loyalty programs are an incredibly important part of today's consumer experience, they are often challenging to manage and some consumers actually have a second wallet just for their loyalty cards," said Almis Ledas, president of suretap. "By integrating loyalty into the suretap digital wallet, we are not only doing away with 'loyalty bulge', we are making it far more convenient to take advantage of loyalty opportunities, maximizing the value of every program."

The addition of loyalty into the suretap wallet also allows participating merchants to deepen their relationships with customers by directly communicating to them relevant offers and promotions.

More than 20 popular loyalty programs, including 7 of the top 10 programs in Canada, are now available with suretap. By enabling users to track loyalty points across various programs, suretap makes it easy to accumulate points for higher-level redemptions. For example, families that pool their points into a single account can now use suretap to add joint loyalty program information onto each family member's Android device. The service will soon include support for Blackberry devices too.

Suretap is the leading Canadian open wallet provider, with relationships spanning multiple industries and merchant categories. As a mobile wallet, suretap has enjoyed significant success in the Canadian market place and is currently focused on expanding its industry relationships. Based on global security standards, suretap is focused on delivering contextually relevant local market content to the end consumer.



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