March 6, 2012
AmEx rolls out Facebook app for Serve e-wallet
WORLD--Global financial services company American Express has rolled out a Facebook application for its Serve digital wallet platform.
The newly launched application will allow customers to send, receive and request money directly via the social network.
Once the transaction is completed, a message will be posted on the recipient's Facebook wall providing directions on where to collect their money or to sign up for Serve. Users can also request money using the application, selecting the relevant Facebook friend who owes them and sending a request.