March 15, 2018
TruRating partners with Poynt to empower merchants with customer feedback
ATLANTA - TruRating, a technology company specializing in point-of-payment customer feedback solutions for online and brick-and-mortar businesses, announced today a partnership with Poynt, the maker of the world’s first smart terminal. TruRating will join Poynt’s Apps Marketplace, where merchants can select innovative solutions that enhance business operations beyond payments.
TruRating, which provides easy-to-understand insights via an online dashboard and mobile app, will be the first app for the Poynt Smart Terminal related to customer feedback. Other apps currently in the Poynt marketplace allow merchants to oversee employee timesheets, conduct advanced sales reporting or create and manage gift card programs, among other high-value capabilities.
“Poynt has built a beautiful terminal that’s all about connecting merchants and consumers, which is exactly where TruRating comes into its own,” said Georgina Nelson, CEO, TruRating. “Using the simple yet extremely intelligent Poynt marketplace, merchants can gain access to representative feedback from all their customers simply by activating on the terminal. It’s a perfect platform and partnership for helping merchants get real business value out of something that was traditionally only used for collecting payments.”
TruRating was launched in 2014 by Nelson, a former lawyer who wanted to help businesses get better insights by giving a voice to the “silent majority” of consumers who never give reviews. Using the 0-9 keypad at checkout, customers provide a quick response to one question, which produces an industry-leading 88 percent response rate. This validated customer feedback data is fed back to merchants in near real-time.
For SMBs using Poynt, TruRating offers the chance to compete against larger enterprises with more resources to devote to big data and customer experience. Business owners can better support their teams while effortlessly increasing revenue -- in some cases up to an eight percent increase within days of switching on TruRating.
Poynt was started in 2013 by Google Wallet founder and former PayPal executive Osama Bedier to revolutionize the payment experience for merchants and their customers. Poynt’s terminals offer merchants big and small access to a public apps marketplace, custom apps capabilities, terminal management, secure payment options (including chip, mag-stripe and NFC options like AliPay, Apple Pay and Samsung Pay), remote monitoring and reporting via web and app, and wireless connectivity via 3G, Wi-Fi or ethernet.
“Customer feedback is no longer a novelty, it’s a necessity,” said Praveen Alavilli, head of app ecosystem and platform at Poynt. “TruRating allows merchants to get the pulse of their customers and make every experience a perfect ten, ensuring return visits and reducing the likelihood of negative public reviews. The best part is that merchants are able to capture this valuable information at a point of interaction no customer can miss -- when they pay! We’re so pleased to offer TruRating to our merchants.”
TruRating is a customer feedback solution for retailers, hospitality and service businesses that utilizes real-time, validated customer feedback at the point of payment. Asked just one question as they pay, a large majority of customers are happy to respond by rating from 0-9 on the keypad. With this industry-leading 88 percent response rate, TruRating’s innovative technology platform gives business owners the real-time data they need to make better decisions. Founded in the UK by CEO Georgina Nelson in 2014, TruRating has since expanded operations to Australia, Canada and the United States, and is live in two additional countries, Ireland and New Zealand.
Poynt’s mission is to fix a broken commerce infrastructure by bringing developers, distributors and merchants together on an open platform. Founded in 2013 by Google and PayPal veteran Osama Bedier, Poynt is headquartered in Palo Alto, California and is backed by Matrix Partners, Oak HC/FT Partners, Stanford-StartX Fund, Webb Investment Network, NYCA Partners, and Google Ventures.