March 8, 2013

New app makes it easier for consumers to scan, buy items

CALGARY — SLYCE Commerce  is a visual based purchasing platform which has been developed to help brands sell more products from more places, more rapidly.

Being dubbed 'The Shazam for stuff' after the hugely popular music recognition platform, SLYCE allows consumers, using their smartphone, to photograph a product, whether in a magazine, on a billboard or, alternatively, on the table in front of them and instantly access reviews, pricing, and exclusive discounts of that product. They can also scan a barcode or QR code, and NFC technology is scheduled for implementation in the next generation. 

Users will then be able to immediately purchase the product within the app, with the option of having it delivered or being directed to the nearest available outlet for collection. See it – scan it – buy it. The system has the potential to make every item purchasable immediately online, making showrooming an even greater threat to bricks and mortar stores.

 

 

 

 

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