June 25, 2012

American Express and Toronto Pearson announce service and marketing partnership

MARKHAM, ON – American Express Canada and Toronto Pearson International Airport have announced a new collaboration covering advertising, marketing, sponsorship and customer experience at Canada’s biggest airport.

Each year, 33 million travellers pass through Toronto Pearson with the average visitor spending 2.5 hours in the airport. The partnership will provide American Express the opportunity to promote its brand in a way that fits with Toronto Pearson’s strategy of improving the guest experience and strengthening the airport’s position as a major gateway for Canada and North America.

“This is a very exciting partnership and one that goes far beyond traditional advertising” said David Barnes, Vice President, Advertising and Sponsorships, American Express Canada. “The real focus of our relationship will be on adding services and benefits to improve the travel experience for both our existing Cardmembers and other travellers who will be exposed to our brand in a meaningful way and get a taste of the special treatment we are famous for.”

Enhancing the Travel Experience
The multi-million dollar program includes numerous joint initiatives throughout the entire airport slated to roll out by the end of 2012, in addition to preferred sponsor status with significant advertising and sponsorship assets.

For select Cardmembers (depending on type of Card), a suite of airport benefits will be available including:
• Access to fast-track airport security priority lanes in both Terminals 1 and 3
• Complimentary valet services
• 15% parking discount at Express Park in Terminal 1 and Daily Park in Terminals 1 & 3
• Coming this fall, a designated taxi and limousine line located at the arrivals levels
In addition, some benefits will also be accessible to non Cardmembers, including:
• Sponsorship of complimentary wi-fi Internet access throughout the airport
• Access to special entertainment experiences and an American Express sponsored revesting area after clearing security, both of which the parties are currently working towards delivering

In addition to the benefits linked to the partnership, certain American Express Cardmembers (based on Card) will continue to enjoy lounge access to Plaza Premium Lounges (including the American Express Lounges) and Air Canada Maple Leaf Lounges.

“We are very excited about our new partnership with American Express. This partnership aligns with our strategic objective to provide new and innovative services that enhance the travel experience,” said Pamela Griffith-Jones, Chief Marketing and Commercial Officer, GTAA. “American Express and Toronto Pearson share a deep commitment to creating travel experiences that will result in our guests feeling more welcomed, relaxed and delighted.”



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