June 4 , 2014
Agency Model a Response to Shift in Consumer Behaviour
Toronto, ON – Maritz Canada and Maritz Loyalty Marketing have created a new agency under the name Bond Brand Loyalty. Bond's business model builds on the expertise and assets of the two founding agencies to combine traditional loyalty marketing services with a best-in-class customer experience, comprehensive brand engagement and a proprietary digital backbone, says the company. The focus of the new agency is to help clients achieve more sustainable and profitable brand performances by creating richer and more meaningful customer-brand relationships.
The combined 400-person brand loyalty agency works with top-tier brands that include Ford, SCENE, Johnson & Johnson, and leading financial institutions. The move signifies a shift in the industry to put consumer loyalty at the centre of all marketing decisions — leading the evolution of a 'do-this, get-that' model toward a fully strategic and comprehensive approach to loyalty marketing.
"Bond Brand Loyalty truly reflects our philosophy and purpose to make the world a more loyal place," says Bob Macdonald, president, Bond Brand Loyalty. "We pull together many forms of marketing, helping brands increase and maintain the brand loyalty of their best customers and the people most valuable to them." With the introduction of Bond Brand Loyalty, Macdonald says the company is a new category of agency with a single focus. "We see that a dollar spent on brand loyalty goes further than a dollar spent on acquisition. Every marketing service we offer keeps that notion paramount – guiding marketers to better ROI. That's why, to us, all marketing is loyalty."
Bond Brand Loyalty takes a holistic approach to building brand loyalty; optimally designed and delivered via programs that consider every aspect of a consumer's interaction with a brand, including both digital and person-to-person experiences.