June 6, 2016
Vantiv drives payments security
Security Pays campaign is back with new educational content, contests, videos and infographics
CINCINNATI -- Vantiv Integrated Payments, a Vantiv company, and a provider of payments technology and services for small and medium-sized businesses (SMBs), today announced the next phase of the Security Pays initiative: to move beyond education to encourage business owners to take definitive steps to make their payments processing more secure.
“We are using humor and straight-forward information to get across the serious message our partners and business owners need to hear, that thousands of small businesses were breached in 2015 and 60 percent of those who were breached did not survive,” said Matt Downs, head of business and channel development Integrated Payments at Vantiv. “We are here to educate everyone on the risks, work with our partners on new equipment and encourage business owners to take the next steps to help secure their payments process with EMV, tokenization and point-to-point encryption.
“As a small business owner, one chargeback could have a big impact on my business, so the ability to process with EMV is a relief,” said Chris Zirbel from Ridgeview Liquors, in Green Bay, Wis. “Through the Vantiv Security Pays program we were able to upgrade and use the rebate toward supplies for my business. I had a great experience signing up with Vantiv.”
This version of Security Pays has three components: 1) “Jack Vs” video series which uses humor to educate businesses on the security threats they face and how to stop them, 2) Security Pays Challenge – a three part quiz on how to keep customer cardholder data safe, which includes a contest to win up to $5000 and 3) Security Swatches, which give easy-to-understand answers to help SMBs understand the dangers of processing debit and credit cards without EMV technology.
The Security Pays program was first launched in August 2015 and now has grown to include more than 1,000 of Vantiv’s partners around the United States. Vantiv Integrated Payments has deployed thousands of EMV devices to businesses, and increased security awareness and education of payments partners. The current campaign also includes an outreach to SMBs under the program, More Secure Ways to Pay, which offers a monetary incentive for eligible merchants to help cover the cost of upgrading to a more secure payment solution.
“Vantiv’s Security Pays program has helped put my clients at ease. The EMV solution helps to protect them against fraudulent cards and the chargebacks they would have to pay. It is a secure solution that has helped me build trust with my customers, and that goes a long way,” said Ron Rahhal, owner of Ron Rahhal Consulting, which specializes in POS sales and support.
The Security Pays campaign is also designed to encourage developers to implement secure technologies now and in the future. Vantiv Integrated Payments is point-of-sale agnostic, meaning the company supports both integrated and semi-integrated solutions through more than a thousand partners. This strategy offers merchants the power of choice and allows for easier updates as future payment security products evolve.
“We are including NFC technology inside all of the partners’ software, and the devices that we are deploying to our businesses are NFC enabled,” added Downs. “So if you use Apple Pay, Samsung Pay, or any of the digital wallets, it comes with a large security component built in. We’ve embedded the next stage of payment security as part of this program and we’ve laid a foundation through the semi-integrated platforms, should something new arrive, that will make it easier for us to deploy in the future.”
The latest Security Pays campaign continues through July 31, 2016. To see the “Jack Vs” videos go to https://www.vantiv.com/jack-vs. To learn more about Vantiv’s payments processing solutions for small business visit ttps://www.vantiv.com/merchant-account-type/small-business-merchant-account. Join the conversation with #SecurityPays.