July 30, 2013

Ackroo application integrated with new debit and credit card terminals for gift card and loyalty programs

OTTAWA--Ackroo Inc., a loyalty and rewards technology and services provider, announced the integration of its gift card and loyalty application on the VeriFone Evolution and Ingenico Telium point-of-sale payment terminals.

Ackroo's web-based platform combines the convenience of a gift card, the customer retention power of a loyalty program and the immediacy of promotional offers in a single, easy-to-use solution enabling businesses of all sizes to launch customer retention programs that drive revenue.

The Ackroo application allows for gift card and loyalty transactions to be processed directly on the debit and credit payment terminals through physical cards or phone number authentication.

"The hardware and technology landscape of point-of-sale payment processing terminals continues to evolve. Ackroo is committed to meeting the needs of businesses and supporting their changing technology to continue to provide easy to deploy, best-in-class gift card and loyalty programs," said Eamonn Garry, chief executive officer at Ackroo. "The integration of the Ackroo application with this latest generation of payment terminals allows for much greater penetration into businesses in Canada."

"Businesses have a choice when choosing a payment terminal to process debit and credit card transactions for their business," said Garry. "Ackroo's continuous integration with the most widely deployed of these payment terminals gives businesses more options to take advantage of our market-leading gift card and loyalty programs."

The Ackroo application is in pilot deployment on both payment terminals with businesses and will move into commercial deployment in the coming months.

Ackroo enables businesses, independent merchants and retailers, franchises and business networks to build long-term customer relationships through customized loyalty and rewards programs. Their web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses of any size to design and launch their own five-star loyalty program. Ackroo is headquartered in Ottawa, Canada.



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