July 16, 2012

Blackhawk Network’s gift cards to remain in New Jersey retail stores

PLEASANTON, CA-- Blackhawk Network, provider of prepaid and financial payments products for consumers and businesses, has announced its decision to continue selling prepaid gift cards throughout New Jersey retail stores.

Blackhawk’s decision to keep its cards in New Jersey stores comes as a result of recent changes to the state’s 2010 revision to its unclaimed property law. With the Governor’s signature on Senate Bill No. 1928 (S.1928) (also Assembly Bill No. 3045), New Jersey law has been modified to include consumer protections regarding expiration dates and post-purchase fees on gift cards sold in New Jersey. 

“We applaud the Governor and the Legislature for taking this important step to enhance consumer protection, while delaying the provisions that would have negatively impacted New Jersey consumers and businesses, alike,” said Talbott Roche, President, Blackhawk Network. “Blackhawk will continue to sell prepaid cards in New Jersey, however, we remain concerned about any requirement to collect consumer data in association with the sale of gift cards. The four-year moratorium on requiring collection of personal data at point of sale offers a temporary solution, and provides us with an opportunity to work with lawmakers to protect the long-term interests of our customers over the coming years.”

Blackhawk Network is a subsidiary of Safeway Inc., and has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom.




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