July 9, 2013

Tim Hortons partnership latest entry into the quick service food category for American Express

TORONTO--Tim Hortons is now offering customers American Express card payment options. The payment is available at most locations across Canada. In addition to offering consumers this payment option in store, consumers can also now reload their Tim Hortons Card online with their American Express Card.

"We are very happy to welcome American Express to Tim Hortons, bringing even greater payment convenience to our consumer and business guests alike," says Roland Walton, President, Tim Hortons Canada.

As a proud Canadian employer for 160 years, American Express is thrilled to work with such an iconic Canadian brand. Tim Hortons has built a reputation for quality, value, service and community leadership - traits that align with American Express' core values.

"We're excited to share this news with our Cardmembers," said Jennifer Hawkins, Vice President and General Manager, Merchant Services, American Express Canada. "We know that our Cardmembers want to use their Amex, not just for big ticket items but for everyday purchases like filling up their car, shopping at the pharmacy or grocery store and picking up a coffee and Panini at Tim Hortons. We're proud to say that now they can."

The relationship with Tim Hortons further expands American Express' reach into the "everyday spend" category of quick service restaurants. American Express has recently made great strides in growing its merchant base adding numerous merchant accepting locations from a variety of different sectors. Additionally, American Express has specifically sought out new merchants that give Cardmembers even more places and ways to use their Card - from Canada's toll highways and grocery stores to insurance payments and apartment rentals.

To support the American Express and Tim Hortons announcement, an integrated radio, digital and social media marketing campaign is being launched. Creative, media buying and PR and social media elements were provided by partner agencies, Ogilvy, Mindshare and High Road Communication respectively. The integrated marketing campaign will be in market from July 8th until August 18th.



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