July 4 , 2012

New initiative to help make ATM transactions more accessible for visitors to Canada


TORONTO-- DirectCash, a provider of white label ATMs in Canada, has teamed up with Visa Canada to provide Visa cardholders with greater access to their funds. Starting this year, DirectCash's 7,600 ATMs, located primarily in high-value, high traffic tourist locations will begin accepting Visa, giving those travelling to Canada additional acceptance points that they trust.

"Research shows that travellers continue to rely on ATMs to obtain local currency when they arrive in a foreign country," said Sue Whitney, head of new products, Visa Canada.  "Having DirectCash prominently display Visa branding on their ATMs, ensures cardholders know that they have found a safe and convenient location to withdraw funds using their Visa card."

DirectCash's ATMs with Visa acceptance will offer greater utility and functionality than regular ATMs currently available in Canada. For instance, Visa ATMs will accept all types of Visa cards, including debit, credit and prepaid, with additional transactions and enhancements to come.

"We're delighted to join forces with Visa to expand the services provided by our ATMs, reaching new customers and diversifying our services beyond traditional cash dispensing," said Jeffrey Smith, President and CEO, Direct Cash Payments Inc. "Visa's commitment to the ATM channel, the scope of its global network and the strength of its prepaid clients make Visa a perfect partner for us."

Whitney continued: "ATMs that accept international payment cards are generally well-located at most airports and major tourist and shopping areas, letting travellers avoid the risk of carrying large amounts of cash and easily access their vacation funds when they need it."

There are 1.9 billion Visa cards around the world. Visa is accepted at tens of millions of merchants and more than 1.8 million ATMs in 200 countries and territories worldwide.




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