July 19, 2011
PriceDodger.com selects Admeris' OneTouch mobile payment platform to increase sales conversions
TORONTO -- Admeris is pleased to announce that daily deals leader PriceDodger.com has selected Admeris' intelligently designed secure OneTouch mobile payment platform to increase sales conversions for its time-sensitive merchant offers through smartphones.
PriceDodger.com, offering daily deals across North America, discovered that over 30 percent of daily deal email offers were viewed on smartphones but customers did not have a convenient and secure method to pay for time-sensitive offers. Customer demand also confirmed a willingness to purchase time-sensitive offers from smartphones on-the-go rather than being forced to complete a purchase on a personal computer.
Known for extremely popular and exclusive deals such as the famous music and film festival North by Northeast, PriceDodger.com has experienced 30 percent growth in the past quarter and expects mobile payments to drive conversions by as much as 40 percent to create a powerful market advantage in an extremely crowded daily deals market. PriceDodger.com also offers an innovative Dodger Dollar program which allows customers to build their own social network of deal seekers and forever earn a percentage of daily deal purchases from their referrals.
The local advertising market has grown to a value of $130 billion in recent years. The digital segment of local advertising has ballooned to $11.7 billion as of last year and is expected to increase to $21.2 billion by 2015 and the local daily deals segment of this overall market is expected to grow to $3.9 billion by 2015 according to BIA/Kelsey data.
"We selected Admeris for their market leadership to provide a secure, convenient OneTouch mobile payment platform where our customers can purchase without any account setup or login. As well, Admeris' solution offers scale and technical simplicity since it renders buy order pages beautifully on 1300 phones with support for in-app transactions on Android, iOS and Blackberry smartphones," said David Shafrir, Managing Director for PriceDodger.com.
Jim Brown, SVP Business Development for Admeris added, "The daily deals market is perfectly positioned for mobile payments since all daily deals are tied to inventory scarcity and time-sensitivity and would stimulate higher impulse purchases from smartphones. With OneTouch, PriceDodger will enable customers to seamlessly purchase any offer on presentation – for merchants this means substantially higher conversions."