July 14, 2011

Rexall signs on for Visa payWave

TORONTO--Rexall, part of Katz Group Canada Ltd., has become a Visa payWave™ contactless payment enabled merchant. Shoppers will now be able to simply "wave and go" when making everyday purchases at all Rexall and Rexall Pharma Plus locations, plus participating Guardian and I.D.A. pharmacies.

"At Rexall, it is important to us to introduce new products and services that make the shopping experience better," said Michelle Lee, Director, Corporate Relations, Rexall Pharma Plus . "Visa payWave makes it easier and faster to shop at Rexall and our customers appreciate the added convenience."

With Visa payWave, cardholders no longer need to look for change, key in a PIN or sign receipts for everyday purchases at Rexall and Rexall Pharma Plus stores. Visa payWave cardholders can simply wave their card in front of a merchant terminal with the universal contactless symbol and they are on their way.

"Pharmacies today are really a one-stop shop for everyday purchases, and getting in and out quickly can make a big difference in your day," said Mike Bradley, Head of Products, Visa Canada. "Visa cardholders can now enjoy the convenience and security of Visa payWave at these national Canadian pharmacies.

Contactless payments deliver speed and convenience to merchants and Visa cardholders while offering the built in security benefits inherent in chip technology. Visa payWave cards employ EMV chip technology, which uses a standard 128-bit encryption technology, to securely store and encrypt confidential information. When a customer uses at a Visa payWave terminal, the card and the terminal exchange security information and the transaction is completed, all in less than one-third of a second. The cardholder does not need to swipe their card or let it out of their possession, keeping the transaction quick and secure.

Visa employs a layered approach to its fraud prevention efforts, including Zero Liability, which protects card holders against fraud if a stolen Visa card is used to purchase goods in person, online, by mail or by phone.

Since 1904, Rexall has been a trusted name in retail pharmacy. As the flagship pharmacy for Katz Group Canada, a leading drug store company and the largest integrated retail pharmacy network in Canada, Rexall is also the umbrella brand for a family of pharmacies dedicated to pharmacy care excellence. Rexall family of pharmacies banners are Rexall, Pharma Plus, Rexall Pharma Plus, The Medicine Shoppe, Guardian and I.D.A. All Rexall family of pharmacies banners exclusively carry Rexall™ Brand.


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