July 5, 2010

Moneris to provide online services at Birks.com

MONTREAL--Birks, Canada's luxury jewellery brand, designer and manufacturer of fine jewellery, timepieces, sterling silverware and gifts, has signed on withMoneris Solutions to provide the Birks website, Birks.com, with the Interac Online service. This will allow Birks' internet customers to pay for their purchases directly from their bank accounts.

"The Birks website is continually improving and so we are pleased to now offer our clients another method of payment that is extremely secure and easy-to-use!" stated Thomas Andruskevich, President & CEO of Birks & Mayors Inc.

Interac Online is integrated with the client's existing and trusted online bank account. Transactions are authorized within the client's online banking website so that personal financial information like a card number is never disclosed to Birks, the merchant, or to any third party.

"We're pleased to continue our partnership with Birks and provide their customers with the ability to accept Interac payments securely online." said David Ades, Senior Vice-President at Moneris Solutions. "The integrated setup and secure online processing system will enable Birks to enhance the customer experience and provide value-added service for their customers".

"Canadians love Interac debit and trust the Interac brand so they naturally appreciate the option of making purchases over the Internet through the Interac Online service, which is extremely safe and easy to use," said Allen Wright, VP Products, Acxsys Corporation, whose shareholders are the architects of the Interac network.

Birks & Mayors, Inc. (Amex "BMJ") is a leading operator of 64 luxury jewellery stores in the United States and Canada. As of July, 5th 2010, the Company operated 33 Birks stores across most major metropolitan markets in Canada and 29 Mayors stores across Florida and Georgia, as well as two retail locations in Calgary and Vancouver under the Brinkhaus brand. Founded in 1879, Birks is Canada's premier luxury brand and is the Official Supplier of Jewellery for the 2010 Olympic and Paralympic Winter Game.



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