January 23, 2013

MasterCard Canada head of marketing appointed SVP, US Consumer Marketing

TORONTO--Lilian Tomovich, Head of Marketing for Canada, has been appointed Senior Vice President,  US Consumer Marketing.

In her new role, Lilian is responsible for creating and implementing go-to market marketing and communications strategies, including all advertising, consumer segmentation, sponsorships, research, Priceless Cities campaigns,  in the US. She will also develop and execute marketing strategies to increase MasterCard preference, usage, activation and revenue.

Lilian has made significant contributions to MasterCard Canada during the last seven years, including serving as Head of Marketing for the past two years, and MasterCard is confident she will continue to build on her success and experience in this new role.

 

 

 

 

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