January 9, 2012

Visa Debit takes off at WestJet

TORONTO -- Visa Canada and WestJet today announced that Canadian card holders can now use Visa Debit to purchase airline tickets online and through the airline's Sales Super Centre. With Visa Debit, card holders can safely and conveniently pay directly from their bank account for air travel.

"We're thrilled to enable WestJet with the benefits of Visa Debit technology," said Mike Bradley, Head of Product, Visa Canada.  "By offering Visa Debit, WestJet is providing greater choice and functionality for its customers, while Visa's layers of security protect cardholders whether they're transacting by phone or online."

Visa Debit allows one-step online electronic debiting of funds without requiring customers to sign in to their bank account, and is backed by Visa's multiple layers of security, which helps to reduce the risk of fraud through Visa's Zero Liability Policy,  Verified by Visa,  E-Promise, AVS (Address Verification Service) and CVV2 (the three-digit code).

"We're pleased to offer this new payment opportunity for guests," said d'Arcy Monaghan, WestJet Director, Distribution Strategy. "Offering multiple payment options is in line with our commitment to a great guest experience."

Visa employs a layered approach to its fraud prevention efforts, including Zero Liability, which protects card holders against fraud if a stolen Visa card is used to purchase goods in person, online, by mail or by phone. For more information about Visa's Zero Liability Policy, visit www.visa.ca.






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