February 21, 2013
IBM doubles investment in mobile for 2013
ARMONK, N.Y. — Businesses can now streamline everything from the management of employee mobile devices to the creation of a new mobile commerce app that will transform their entire business model with a new product introduced by IBM.
Today’s move by IBM builds off of its experience helping nearly 1,000 customers become mobile enterprises and takes advantage of its thousands of mobile experts and 270 patents in wireless innovations. Additionally, IBM has made ten mobile-related acquisitions in the past four years alone.
IBM today is also announcing an expanded relationship with AT&T to provide developers with tools to create faster, richer mobile apps and services for customers. For instance, organizations can now quickly incorporate payment and messages into their apps.
“To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps,” said Robert LeBlanc, senior vice president, middleware software, IBM. “But enterprises have yet to tap into the potential of mobile business. Just as the internet transformed the way we bank, book vacations and manage our healthcare, mobile computing is also transforming industries. As these devices become ingrained in everything that we do, businesses are now in the palms of their customers’ hands. IBM MobileFirst is designed to make the transformation to becoming a mobile enterprise a reality.”
Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile. To be successful in embracing mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security. Today’s announcements from IBM help clients harness these complex technologies to drive innovation and growth.