PayPal now a way to pay for Facebook ads, credits
PALO ALTO and SAN
JOSE, CA--Facebook and PayPal today announced a strategic
relationship to offer PayPal in key parts of Facebook's advertising
and developer systems.
As part of the relationship, advertisers around the world
will soon be able to use PayPal to pay for Facebook Ads through
the company's online advertising tool. For businesses in areas
where the payment process can be difficult and expensive,
the option to pay with PayPal makes it even easier for advertisers,
particularly small international companies, to run campaigns
on Facebook. Facebook reaches more than 400 million people,
70 percent of whom live outside the United States.
In addition, PayPal will become a payment option for Facebook
Credits, which is currently being tested in a small number
of games and applications. The goal of Facebook Credits is
to give users a fast and easy way to buy virtual goods on
Facebook, including items from the Facebook Gift Shop.
"We want to give the people who use Facebook, as well as
advertisers and developers, a fast and trusted way to pay
across our service," said Dan Levy, director of payment operations, Facebook. "As
our business has grown, offering local methods of payment
has become increasingly important for advertisers who want
to buy Facebook Ads. Teaming with PayPal, a global leader
in online payments, makes this possible."
"Put simply, PayPal's business is payments. We make it easier
for customers to send and receive money online in 24 currencies
and 190 markets around the world," said Osama Bedier, PayPal's
vice president of platform and emerging technology. "We've
always been an important part of the developer ecosystem on
Facebook, and we're excited to expand our relationship directly
with Facebook to help grow advertisers' and developers' businesses."