February 11, 2013
American Express syncs with Twitter to unlock the purchasing power of the hashtag
NEW YORK--American Express is turning Twitter hashtags into purchases in a unique and seamless way for American cardholders. Cardmembers who sync their eligible cards at sync.americanexpress.com/twitter and tweet special hashtags can buy American Express gift cards and products from Amazon, Sony, Urban Zen and Xbox 360. American Express' card sync technology powers the experience. Card sync first launched on Twitter last March to deliver couponless savings to cardmembers who tweet special offer hashtags from merchants.
The $25 American Express Gift Card can be purchased using a synced American Express Card starting today for $15 by tweeting #BuyAmexGiftCard25. The remaining catalogue of products goes on sale Wednesday, February 13 when the full list of special product hashtags will be released and highlighted as favourites on the American Express Twitter page.
"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to cardmembers and merchants," said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."