December 17, 2012

Prepaid cards make good business gifts, report suggests

FENTON--Prepaid cards are brilliant business gifts because they eliminate the endless browsing and angst that usually accompany business gift shopping. They're also more popular than travel, merchandise, and even cash, according to the Incentive Research Foundation (IRF) report "State of Gift Card Use."

If that's not reason enough, for a limited time InteliSpend Prepaid Solutions is waiving the purchase fee for its MAX Visa® Prepaid Card. To be a memorable gift, prepaid cards need to deliver the right amount of choice. You want recipients to feel appreciated, not frustrated by too few shopping options. And you want your gift to make an impression. Otherwise, it's like you didn't make the effort to give anything at all. Consider the usual prepaid possibilities:

•Single-store cards can show you've given your gift some thought, but how can you be sure the store will appeal to your recipient? Cards for general-merchandise stores might seem like the answer, but might not be gift-worthy.

•Universally accepted cards have the advantage of offering the most choice, but often end up being used for mundane, everyday purchases. You want your gift to be used for something special.

This dilemma is why Restricted Authorization Network (RAN) cards are becoming more popular. RAN cards, like the MAX Visa Prepaid Card that can be spent at a select group of over 100 merchants, offer many shopping choices, but eliminate the potential of getting lost in everyday purchases.

Whether single-store, RAN, or open, prepaid cards allow recipients to customize their gift so that it has more personal meaning. This makes them great gifts. Want to take your gifts from great to ideal? Then be sure to consider your objective in giving, and how much choice you'd like to offer.

For a deeper exploration of prepaid business gifts, or to learn more about InteliSpend's limited-time offer, visit Visa prepaid cards are issued by Peoples Trust Company pursuant to a license by Visa Inc.

InteliSpend Prepaid Solutions, ULC, an independent entity within Maritz Holdings, Inc., is an issuer and reseller of American Express®- and Discover®-branded prepaid products, and a program manager for MasterCard and Visa. InteliSpend provides businesses with prepaid solutions, including prepaid cards, online reward management technology, and program management. Its products address a broad array of applications, such as employee reward and recognition, sales incentives, expense management, and consumer promotions.



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