Interac Flash to debut at Cineplex theatres across Canada
TORONTO-- Interac Association has announced that Cineplex Entertainment, Canada’s largest movie exhibitor, will accept Interac Flash contactless debit transactions at its 134 theatres. Interac Flash, which is an enhancement of Interac Debit, is the first contactless debit technology to be offered in Canada. Interac Flash gives cardholders the choice of paying for smaller value items using debit by simply holding their card at a point-of-sale reader that supports Interac Flash.
Cineplex will begin installing almost 3,000 Interac Flash-enabled terminals in the fall of this year and expects to see all their box offices and concession stands up and running with Interac Flash by June of 2013.
Last week, Interac Association announced that McDonald's Canada had committed to accepting Interac Flash at participating restaurants nationwide. That announcement coincided with the completion of a successful Interac Flash pilot at five McDonald's restaurants in Toronto. Full deployment at point-of-sale within restaurants and at drive-thrus at more than 1,400 locations from coast-to-coast will be completed by March 2013. The deployment will be managed by Moneris Solutions, one of Canada's largest payment card processors.
Interac Flash uses chip security and the existing chip debit infrastructure, which protects it from fraud tactics such as copying and "electronic pick-pocketing". It offers strong consumer protections and unique security features, including the fact that the card never leaves the user's hand.